Hebbar Thindi
Our Vision
To be India’s most trusted premium traditional food brand — bringing South Indian heritage cooking to every household.
Handcrafted · Pure · Authentic Iyengar Vegetarian
Authentic Taste. Timeless Tradition.
Build a modern South Indian traditional snacks brand combining heritage recipes with Quality, Consistency, and Scalable Distribution.
Our Journey
April 2020
iSquare Junction Launched
Started during the pandemic — authentic Iyengar home food, handcrafted, preservative-free from a home kitchen.
2020 - 2024
10,000+ Customers
Built loyal base with snacks, sweets, meals & spice blends. Proven product-market fit across Bengaluru.
March 2025
Pvt. Ltd. Incorporated
Scaled into a structured Private Limited company. Invested ₹25L in branding, tech, packaging & production.
Now, 2026
Ready for Institutional Growth
Seeking ₹1.5 Crore seed funding to launch 3 verticals: Online, Lunch Box & QSR across Bengaluru
About Us
Authentic Taste. Timeless Tradition.
Our Unique Brand Strengths
- Pure vegetarian, women-led food venture based in Bengaluru
- Blending heritage Iyengar recipes with modern food standards
- FSSAI-licensed production at Jayanagar 7th Block
- 2,500 sq. ft. facility: 1,000 sq. ft. snack unit + 750 sq. ft. meal kitchen
- Capacity: 1,000 meals/day & 500 snack packs/day
- Employs 25+ women — 90%+ of all operations staff
- Zero preservatives — clean-label, handmade products
- Operating since 2020 with 10,000+ satisfied customers
Trusted Iyengar Cuisine
Deep-rooted cultural trust in authentic Iyengar cooking tradition — a distinct identity no competitor occupies at scale.
Pure & Natural
Clean-label, preservative-free, authentically handmade. Resonates with health-conscious urban consumers.
Women-Led Impact
Women-led operations drive strong community goodwill, social impact credentials & ESG investor appeal.
Customer Loyalty
5 years of consistent retention through personalised service and irreplaceable taste — 10,000+ repeat customers.
About Us
Authentic Taste. Timeless Tradition.
Our Unique Brand Strengths
- Pure vegetarian, women-led food venture based in Bengaluru
- Blending heritage Iyengar recipes with modern food standards
- FSSAI-licensed production at Jayanagar 7th Block
- 2,500 sq. ft. facility: 1,000 sq. ft. snack unit + 750 sq. ft. meal kitchen
- Capacity: 1,000 meals/day & 500 snack packs/day
- Employs 25+ women — 90%+ of all operations staff
- Zero preservatives — clean-label, handmade products
- Operating since 2020 with 10,000+ satisfied customers
Trusted Iyengar Cuisine
Deep-rooted cultural trust in authentic Iyengar cooking tradition — a distinct identity no competitor occupies at scale.
Pure & Natural
Clean-label, preservative-free, authentically handmade. Resonates with health-conscious urban consumers.
Women-Led Impact
Women-led operations drive strong community goodwill, social impact credentials & ESG investor appeal.
Customer Loyalty
5 years of consistent retention through personalised service and irreplaceable taste — 10,000+ repeat customers.
TheTeam
Anuradha Rajesh
Director & Co-Founder
Custodian of traditional Hebbar Brahmin recipes. Drives product quality, kitchen operations & brand identity. Brings decades of culinary expertise and entrepreneurial passion.
Nirmala Vadigepalli Rajagopal
Director & Co-Founder
Oversees business operations, compliance and strategic growth. Brings deep knowledge of the food trade and supply chain management across Karnataka.
Our Solution
Hebbar Thindi brings the grandmother’s kitchen to your doorstep.
100% Homely Recipes
Traditional Hebbar Brahmin recipes — no shortcuts, no compromises.
Natural Ingredients
Zero artificial preservatives. Real spices. Real taste.
Snacks · Sweets · Spices
Complete range: chakli, mixture, laddoo, rasam powder, pickles & more.
Direct to Consumer
Fresh batches delivered across Bengaluru & pan-India shipping.
Why Hebbar Thindi
Trusted Iyengar Cuisine
Deep-rooted cultural trust in authentic Iyengar cooking tradition — a distinct identity no competitor occupies at scale.
Pure & Natural
Clean-label, preservative-free, authentically handmade. Every batch fresh. Resonates strongly with health-conscious urban consumers.
Women-Led Impact
90%+ local women employed. ESG-ready venture eligible for WEP grants. Strong community goodwill and national media appeal.
Customer Loyalty
5 years of consistent retention through irreplaceable taste. 10,000+ repeat customers — Word-of-mouth is our primary acquisition channel.
Full Vertical Control
Owned production facility in Jayanagar 7th Block, Bengaluru. No outsourcing — full control of quality, hygiene, speed and cost.
First Mover Advantage
Zero organised Karnataka Iyengar food brand exists on Blinkit, Swiggy Instamart, Amazon or ONDC. We enter a completely uncontested category.